Future-proofing the business of college football
Executive-level strategy for Group of 5 and FCS football programs navigating the largest operational, financial, and competitive transformation in modern college athletics.
The environment has changed — fast
Programs must operate with CEO-level thinking — but without the budgets, staffing models, or infrastructure of Power 4 institutions.
This is where senior-level advisory becomes a competitive advantage.
College sports programs face unprecedented pressure:
Revenue sharing and financial restructuring
NIL operations and sustainability
Donor and booster alignment
Staff capacity gaps and role clarity issues
Operational inefficiencies and outdated systems
Conference-specific economic realities
Recruiting, retention, and resource allocation challenges
I help athletic departments strengthen leadership alignment, modernize infrastructure, and unlock new sources of institutional growth.
A tiered advisory model built for today’s realities
TIER I
Discovery and Program Audit
A comprehensive evaluation of your program’s operations, finances, NIL alignment, donor ecosystem, staffing capacity, and strategic priorities.
This is the foundation for long-term clarity.
Deliverables include:
Full operational and financial audit
Staff capacity and responsibility map
Booster and donor ecosystem analysis
NIL model and sustainability assessment
Strengths, risks, and opportunity matrix
Prioritized roadmap for the next 12–18 months
TIER II - EXTERNAL CONSULTING
Strategy Development & Staff Training
For programs that want to implement the Diagnostic recommendations with support, but without a fractional executive.
This turns clarity from the audit into structured plan for execution.
Deliverables include:
Strategic planning and prioritization
Staff capability development
Donor alignment and communication strategy
NIL ecosystem optimization
Monthly working sessions
Cross-departmental alignment rhythms
TIER II - IN-HOUSE ADVISORY
Fractional Strategy and Operations
Embedded senior-level support for programs needing ongoing strategic leadership and decision-making partnership.
This is the closest thing to adding executive-level capacity without the full-time hire.
Deliverables include:
Monthly executive strategy meetings
On-call decision and crisis support
Operational oversight and refinement
Donor alignment and communication cadence
NIL + department integration support
Long-term sustainability planning
Explore the College Sports Ledger newsletter
A publication dedicated to helping athletic directors navigate the evolving environment of college athletics — financial, operational, cultural, and strategic.
Download the Annual College Football Business Model Report
A detailed analysis of the pressures, opportunities, and strategic inflection points reshaping mid-major college football.