
Marques Colston
From the NFL to the boardroom, I’ve spent 20+ years building ventures, advising leaders, and investing in the underdog advantage.
FEATURED IN
A trusted business leaders with a unique blend of skills, experience, and perspective.
Professional Athlete and Sports Executive
10-year NFL veteran, New Orleans Saints all-time leading receiver; Top 50 ranked wider receiver in NFL history; 3x champion Arena Football owner and operator; advisor for NFL Players Inc.
Entrepreneurship and Business Growth
Founding Partner of CVP, a sports investment firm; Managing Director of Innovation Center for $1B healthcare system; Growth advisor to 50+ unit national franchise system
Coaching and Leadership Development
Trusted advisor for elite athletes, entrepreneurs, and executives at Nike, City of Philadelphia, Bolthouse Farms, Jordan, Bleeker; Facilitator for McKinsey, YPO, SHRM, Microsoft, NFL
TRUSTED BY INDUSTRY LEADERS
Ready to rethink how you build, lead, and scale?
After a record-breaking NFL career, I’ve coached execs at Nike, built and advised dozens of businesses, and owned and operated sports franchises. The ability to synthesize these diverse experiences has given me a unique lens to help leaders and organizations break barriers, unlock capacity, and Create Separation™ where it matters most.
Now I help athletes, entrepreneurs, and business leaders do the same — unlock clarity, build new capacity, and build strategies to execute at the levels their vision and goals demand.
Self-Guided Coaching
Fractional coaching membership for athletes, entrepreneurs, and leaders who need tools and strategies to build what’s next.
One-on-One Coaching
One-on-one thought partnerships designed to help you unlock clarity, build new capacity, and execute at the level your vision demands.
Coaching and Consulting
Dynamic consulting, facilitation, and training experiences that equip your team to innovate, adapt, and perform with strategic purpose.
WHAT CLIENTS SAY
Reinventing yourself to unlock sustainable success isn't just doable - it's vital.
What I believe.
Most people chase outcomes, without the systems to sustain them. Most leaders wait for clarity. I help them create it proactively.
What I’ve learned.
Sustained performance isn’t about being the loudest or fastest. It’s about making aligned, intentional moves when the spotlight is off.
The framework behind everything.
Every company, strategy, and partnership I build is anchored mindset and operating system I call Creating Separation.
I share these perspectives and insights in my weekly Substack newsletter From the Desk of Marques Colston.

Creating Separation is more than a brand statement. It’s an operating system.
From pick 252 in the NFL Draft to building a business portfolio that spans private equity, coaching, and sports innovation, my story has never been about fitting in. It’s been about mastering the art of playing a different game — and winning with strategy, not spotlight.
Through every chapter, Creating Separation is the mindset and framework that turned pressure into performance—and identity into strategy:
Self Mastery
You can’t lead others—or your next chapter—until you learn to lead yourself.
Strategic Positioning
It’s not just who you are—it’s how you show up in the moments that matter.
Situational Awareness
The advantage isn’t just speed—it’s knowing when, where, and why to move.
Business built from perspective. Refined through execution.
12THEORY Coaching
Private coaching for athletes, entrepreneurs, and business leaders building what’s next.
Champion Venture Partners
An investment platform unlocking access to the sports asset class for all investors.
Kompete
A sports performance technology company reshaping athlete development at each level.
From the Desk of Marques Colston
Over the past 20+ years I’ve built high performance, scaled brands, advised founders, coached leaders and teams, and invested across sports, health, and innovation.
I share the perspectives and systems behind it all in my weekly newsletter.
Delivered every Saturday morning.